Soft-Goods Style Guide

Problem: Our Production Team was not meeting quotas which was creating frustrated customers, bad reviews, and a decline in business. One major area of delay was a lack of formal and standardized production documentation. Most of production was done through tribal-knowledge and vague inconsistent standards. Solution: Redesign our product assembly documentation. I identified a need … Read More

Camera Harness T-Strap

Riding a bicycle with a camera can be a cumbersome experience. This product was designed in order to solve the problem of a camera swinging around from back to front while on the ride.There are several similar products on the market already, many of them with similar solutions using a T-strap design. However, this design … Read More

Sanderson Gulch Trail Improvements

The Sanderson Gulch Trail system identification is based on the history of the area it is situated in from the Arapaho people who first lived here to the industrial development of the gold-rush era. The pallet is based on colors found in nature along the trail and paired together for maximum impact through out the … Read More

Product Catalog

Layout design, graphics, and product and lifestyle photography created for Watson & Co‘s 2014 Product catalog:

Event Tent Design

Bike Depot – now BikesTogether is a non-profit bicycle workshop that provides services and classes to riders of all types, ages, and experience levels. They needed a new event tent that would better communicate this to the public and set their space apart from others. Using Bike Depot’s existing logo and messaging, I created new … Read More

Portfolio Box

In the process of producing my printed portfolio, I decided I would need to design a carrying case for it. This case would have to hold and protect two fairly heavy books (my portfolio and workbook), stay true to the style, and also draw a lot of attention and wow my audience once opened. I … Read More

My old website.

I love how simple and fun this was. All of the components were built out of cardboard and digitally photographed on a table-top setup before being cleaned up in Photoshop. Click on the screenshot to go back in time.        

Seat Covers

I believe that in order to achieve successful design it is critically important to consider the customer’s experience as well as the manufacturing process, and optimize for both. I have designed well over a 100 perfect fit seat covers for a nationally distributed company. I am responsible for every step from determining need for a … Read More

A Stuffed Knife

This project was inspired by a wild idea from a 3 year old girl who wanted “a knife to sleep with…” While this knife should be unmistakable, it should also be unmistakably a toy, and of course, no sharp edges. With those requirements in mind, I felt the best solution was to scale up the … Read More

Messenger Bag Tech Pack

A sample tech pack for a messenger bag. This tech pack explains in detail how this messenger bag is to be constructed. Anyone with a cut-sew facility should be able to replicate this product from scratch. Below are several sample pages from the package. Product Illustration Colorways Bill of Materials   Feature Callouts Applique Sewing … Read More